Patrick Mahoney, CEO of We Are Nations, joins Adam Fitch on ESI Focus. As part of the podcast's current focus on apparel, Mahoney speaks on working with organisations, the company's developmental program with Complexity Gaming, the parallels between apparel in esports and music, and the future of esports apparel and merchandise.
Continuing our dive into the wonderful world of esports merchandise, Patrick Mahoney from We are Nations came on the show to share his impressions of how music/esports being so similar from a merchandising, stage production, touring and counter cultural fan tendencies perspective.
00:00 – 03:00 Intro
03:00 – 09:51 The pandemic’s influence on business and Esports
09:51 – 12:43 Patrick’s history
12:43 – 17:05 Crossing from music to Esports
17:05 – 19:46 How Patrick’s goals changed over time
19:46 – 23:45 Esports in the eyes of established business
23:45 – 27:00 Esports’ similarities to the music industry
27:41 – 35:51 Merchandising spend in Esports
35:51 – 44:21 The value of initial fanbase
44:21 – 51:34 The formula for building merchandising brands
51:34 – 59:07 Revenue sources in Esports
59:07 – 73:06 Why Esports and not Influencers?
73:06 – Closing comments
In this episode, the CEO of one esports’ biggest merchandise providers opens up about kitting out competitive players, and what kinds merchandise will gain traction in 2019.
Patrick Mahoney was a guest on The Adam Fitch Podcast and discussed how We Are Nations got started, the current landscape of esports merchandise, and the intersection between music and esports